The Blog

Introducing Slim’s Pork Chop Express

Slim’s Pork Chop Express is Open For Business 

We’re absolutely delighted that Slim’s Pork Chop Express have opened their doors on Seel Street, Liverpool and are rapidly becoming a firm favourite in the city centre.

Having already worked with the team on their other venues, Santa Chupitos and Salt Dog Slims, igoo were approached to create the identity for Slim’s Pork Chop Express and to produce a variety of different elements within the restaurant.


XXX, BBQ & Smokes

We began by developing a full custom font and created a hand-drawn illustration of a chicken, pig and a cow, which would make up their final logo design.

The inspiration for the restaurant came from the cult film, ‘Big Trouble in Little China,’ which is a big favourite of the Slim’s team and elements of this has been carried throughout the branding.


Grab a Seat or Take Away

The food menus, featuring the chicken, pig and cow logo, also double as placemats and boast a huge selection of mouth-watering dishes. To contrast with the monochrome design, highlights of pink have been used in the drinks menu and throughout other elements of the restaurant.

Takeaway packaging was a big part of the brand identity so we developed a stamp (complete with animal logo), along with custom stickers, which will feature on all takeaway boxes, bags and cups.


Meats and Cocktails This Way

Their full food and drinks menus have been hand-drawn onto the walls inside the restaurant, by igoo’s Amee, using the Slim’s font and are regularly changed to reflect the current available options.

We have also designed a selection of neon signs, which are featured in the windows of the restaurant and above the food and drink menus on the walls. The neons were custom made using both our hand-drawn font and outlined images of the featured animals.


Big Trouble in Little China vs. Seel Street Smokehouse

One of our favourites elements of the branding is our hand-illustrated mural, inspired by the film, Big Trouble in Little China. Aspects of the brand were incorporated into the design, with the main characters adopting heads of a chicken, pig and a cow.

It was important to reflect the spirit of the city and include references to Liverpool within the artwork, so the mural includes key buildings such as the Chinese Arch and The Liver Buildings- we recommend taking a closer look to spot all of the little intricacies.

Five weeks of detailed drawing (and a very tired hand later!) the completely unique wall art is the centre piece of the fantastic new venue.

Additional walls also feature several hand-picked pieces of framed artwork, which focus on key scenes from the film.

We absolutely loved working with the Slim’s team on the project and look forward to collaborating with them again in the future. In the meantime, we would urge you to check out Slim’s Pork Chop Express for yourself- we guarantee you won’t be disappointed.

igoo Clients at This Year’s Liverpool Food and Drink Festival

We were delighted to see some igoo clients at the Liverpool Food and Drink Festival this weekend, with stalls from Salt Dog Slims, Slim’s Pork Chop Express and Matou.

Complete with a big red bus and leather couches, the guys from Slim’s were a very welcome presence at the festival and queues immediately started forming to grab some delicious cocktails and tasty food from the new eatery.

igoo created some artwork for the stands for Slim’s Pork Chop Express and Salt Dog Slim’s, including signage and board menus.

Shopping Made Simple with UK Business Supplies

We’re delighted to have launched the new website for UK Business Supplies, a local company that supplies a range of products to help businesses run smoothly, day to day.

The new site catalogues their full selection of products and allows customers to find everything they need, quickly and easily.

With a customer log in area, smooth checkout system and the option to open a credit account, UK Business Supplies makes online shopping simple and straightforward.

igoo Spotlight on W Braithwaite & Son

This month, we’re shining our igoo spotlight on W Braithwaite & Son, a local building contractor and shopfitter with a fantastic reputation.

W Braithwaite & Son initially approached igoo in 2012, needing a web presence that would reflect their strong position in the industry and showcase their impressive portfolio of work.

Their website, which was launched later that year, reinforces the existing company brand and provides instant, relevant and visual information to prospective clients. The site also features a log-in facility, which allows for easy file sharing between clients.

WordPress 4.0 Launches

WordPress 4.0 has launched today, less than half a year after the 3.9 release.

The update, which is affectionately named ‘Benny,’ boasts a range of new features including:

  • New media library grid, with easy editing
  • Seamless video embedding
  • Simple content creation; the editor expands as you write and keeps formatting tools available
  • New plugin installer with advanced metrics, an improved search and a more visual browsing experience

We’re big fans of WordPress here at igoo, with the majority of the websites we produce (along with our own site) being built on the platform.

If you would like to know more, you can get in touch with us here.

New Website for Southport YMCA

We’re very pleased to announce that the new website for Southport YMCA is now live.

The charity is run by local people and Southport YMCA wanted to maintain a friendly relationship with their community through their new website.

The new site has a range of improved features including detailed information about the courses on offer, timetables and news articles.

If you would like to hear more about how we could transform your brand and website, get in touch with us today.

The Next Phase for Simpson Associates

This month, we’re shining our igoo spotlight on Simpson Associates, who are specialists in information management solutions.

Simpson Associates first approached igoo in the middle of last year, needing a more streamlined brand and website to reflect their growing position within the market.

The initial phase of the website featured detailed case studies, breakdowns of technological services and an integrated blog and news section.

We are now working on version two of the site, which will see an improved range of features including video integration and a new events section.

If you’re thinking of a website refresh, get in touch with us today to learn more.

Slim’s Pork Chop Express Opens The Doors

We’re super excited that Slim’s Pork Chop Express is now officially open! From tonight, you’ll be able to head to the latest opening on Seel Street and indulge in as much meat and cocktails as you possibly can.

igoo were lucky enough to create Slim’s brand identity and designed a variety of elements for the new venue, including a custom font, food and drinks menus and a very impressive (even if we do say so ourselves!) hand illustrated wall mural.

Team igoo set out on Saturday night to experience the delicious new eatery on one of their initial launch nights and we left very happy and very full. We stuffed ourselves with a whole host of delicious bits including Beer Can Chicken, the Low Pan Banquet and the amazing Mac and Cheese Burger with Pulled Pork.

Of course, we couldn’t resist the array of cocktails on offer so we indulged ourselves a little further. After all, who are we to resist duck rum and jalepeno infused pear puree?!

Keep your eyes peeled for lots more about the Slim’s branding and to see our custom designed wall art in full effect…

The Little Shutter Shop Gets Its Big Unveil

After a few months in development, The Little Shutter Shop website has gone live.

With a great range of high quality shutters and blinds in a variety of affordable styles, you’re sure to find the perfect design to fit into your room.

The new website boasts a range of fantastic features, including a custom built ‘Shutter Builder,’ which allows customers to design and build their own shutters and blinds online. With a range of styles, designs, sizes, frames and colours, your imagination is the limit with this helpful little tool.

Refreshed Website for Silva Timber

We’re very pleased to have launched the refreshed website for Silva Timber this month.

As one of the UK’s leading importers of speciality timber products, the company is going from strength to strength and needed a new site to reflect their continued growth.

Their first website was developed back in 2010 and was created in a single Magento e-commerce installation. Since then, we have built two additional sites onto the same platform for their two divisions, Silva Coatings and Silva Wood Floorings.

Now in version two, the new site is fully responsive, meaning it works seamlessly across all devices such as mobile phones and tablets, as well as screen. The improved product filtering facility was designed from scratch and there’s a wealth of product information to help enhance sales.

Each Silva Timber website features a detailed shipping module, which has been custom designed and developed around their complex product bundles. The site features a detailed UK delivery service, a resource centre for architects and designers, and full customer account management.

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