Resources – IGOO

The rise and rise of TikTok, and what it means for your ecommerce store

Since launching in China in 2016, TikTok, the viral video platform, has gone from strength to strength. The app has been downloaded over 2 billion...

What Effect Has Covid-19 Had on Online Shopping?

Typically, buying habits can take years to evolve; whether that’s the steady decline of the high street, or the things we view as most important...

What To Expect When Launching Your Website

Launching a new website can be a daunting experience for any business, especially when you aren’t aware of the processes involved or don’t have a...

Shopify vs WooCommerce – Which Platform is Best for You?

Are you planning to launch an ecommerce store and struggling to decide whether you should use Shopify or WooCommerce? Both come with their own strengths,...

Your Ultimate eCommerce Marketing Calendar for 2021

There’s a lot of dates to keep track of throughout the year when it comes to ecommerce and marketing planning; whether that’s UK wide bank...

Grow Your Sales Shopping On Instagram

Here at IGOO, we know that Instagram is an essential marketing tool for any ecommerce business. With more than one billion active users, Instagram is...

How To Retain Your Customers After Black Friday

As one of the biggest shopping weekends in the online calendar, a lot of planning goes into making sure you’re maximising your reach during Cyber...

Harness the Power of Email Marketing over Cyber Weekend

Email marketing is one of the most powerful ways to encourage your customers to convert. But do you know how to maximise your conversions this...

Black Friday Planning Starts Here!

First questions first, when is Black Friday in the UK this year? Cyber weekend, as it’s affectionately called, kicks off with Black Friday on 27th...

The Power of Good Customer Service During Times of Uncertainty

Good customer service has always an invaluable asset regardless of whether you’re selling online or offline, and now that we’re in a time when consumers...

Is Your Ecommerce Store Being Left Behind?

As part of Magento’s latest annual UK Consumer Preferences Report, it was revealed what does and doesn’t matter to UK shoppers. With main points for...